Alberta is not only an energy leader within Canada but with such a rich and diverse range of energy sources can also be considered a world energy leader. Alberta’s energy resources include renewable biofuels, natural gas, hydro-energy, oils sands, oil, coal, solar and wind power.

Alberta’s energy sector employs almost 16% of all workers within the province, contributing and helping to sustain and grow Alberta’s economy.

They commissioned a local photographer to get some new photographs, which is always worth the investment when updating your site. We suggested converting to a WordPress site to give them the advantage of a robust content management system they could update themselves and also choosen for its flexibility and versatility in providing great ways to showcase images of the B&B.

Know your customers who they are, what they are looking for and where they are looking.

If you know what they want, and where they look for it as long as your business is there too, with the right product/service ahead of your competitors you will get business.

Setup an effective way to monitor your actions

Any money you spend on advertising and promotion is wasted unless you have a way to monitor the affect. You must be able to track how effective the ad campaign is, or you are not going to know if you want to repeat. Define your measurement criteria before starting and set up a way to measure.

Keep In Touch

Your easiest sale is going to be to your existing customer base; they already know and trust you. They have crossed the border form potential to actual clients. Just a friendly email once in a while will keep you in their mind, and even if they don’t need to purchase again they may remember to recommend you to a friend. It’s the ideal way to let them know about specials you have, new products/services, or tips they may find useful. We have a brand new service to manage your newsletter for you if you don’t have the time to do this, check out the full details here.

Time and/or money

The more time you spend on promoting the less time you have for actually earning money. Promotion, however necessary, is one of those tasks in business that in most cases doesn’t directly earn you money.  Saving a dime on marketing by doing it yourself may cost you more in the long run if you are not fulfilling orders. Save time by outsourcing projects you get the benefit of their experience, improve your results and save time.

Online presence

This may be in the form of a website, Facebook page, blog, listing on directories, mobile site, there are many variations to being online. You need a presence that gives your customers the easiest way to reach you and purchase your services/products. Be sure to choose a method your customers are comfortable and happy using.

Goals so you can measure if it was successful

Be clear what your goals are for the campaign, is it to increase your site traffic by 100 visits/month, get 10 inquiries, sell 50 widgets? This must be realistic and measurable. At the end of the campaign you want to know what your ROI was, so you know whether to repeat or try a new approach.

In the project brief they were very specific in knowoing what information they wanted on each page which helps alot in the design process. We opted for a WordPress content management system to give them the maximum versatility and flexibility for future editing and modifying the content.

We based the design on their exisitng logo, and incorporated many features including an contact form linked to their client mangement  software, PDF viewer to showcase sample business plans, carousel to present client profiles, blog,  and video posts for testimonials.

Business Plans Canada Screenhot

Web site before

Website after

Website before we began work

Completed website